Nielsen McNally Marketing Audit

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How to:

Improve your cost effectiveness

Develop a marketing Action Plan

Increase your profits

Simply answer the multiple choice questions. The questionnaire generates a priority list for you automatically. Use the built-in Gantt Chart to create your Action Plan.

Code Question Success Priority

Very Good

Good High

Satisfactory Medium

Poor Low

G01 The Company's 'mission' is clearly understood by all employees

Code Question Person Timescale

1 2 3 4 5 6 7 8 9 10 11 12

G05 Review the Company's strategy so that it reinforces and complements its strengths

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Code	Question	Success				Priority
		Very Good
			Good			High
				Satisfactory			Medium
					Poor			Low
G01	The Company's 'mission' is clearly understood by all employees

Code	Question	Person	Timescale
			1	2	3	4	5	6	7	8	9	10	11	12
G05	Review the Company's strategy so that it reinforces and complements its strengths